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Tightly integrate Abebooks text links into your site. Studies
show that "in-context" text links receive greater traffic
and have much higher conversion rates. You can customize
Abebooks text links to make them very relevant for your users,
and search for books on specific topics, authors, or titles. For
example, if your site has an article on France, place an affiliate
link within the article titled "Search for books on French
cooking". You could then have the link point to an Abebooks
search on the keywords "french cooking".
Leverage off the traffic from your homepage. Most of your
traffic will come directly to your homepage. Put all of your major
affiliate links on this page to increase the number of clicks
that your affiliate programme generates.
Don't SELL. Instead, warm your visitor up for your merchants
by pre-selling them with great content that they value and respect.
They'll click-through with pleasure, arriving at your merchants
site in an open-to-buy mindset. This should have a noticeable
effect on your conversion rates
Keep your page fresh. Providing new content for your visitors
is one of the best ways to encourage that they continue to come
back. Using one of our creatives that dynamically change to stay
current with significant events and holidays is one easy way to keep
your page fresh.
Include Affiliate links in your direct marketing campaigns. Adding affiliate links in email correspondence and newsletters
is an easy way to increase the traffic through your affiliate
program.
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